Rounded waterwall for projection

The annual meeting of EAACI, the European Academy of Allergy and
Clinical Immunology, took place from 17 to 21 June 2017 in Helsinki under the motto
"On the road to prevention and healthy living".

The pharmaceutical group Novartis AG presented itself at this conference
with a concept done by the global brand experience agency Jack Morton Worldwide.

On the one hand, this concept was based on the projection of a stylized medical

active ingredient complex on a 4m long, rounded water wall made by as systems.

On the other hand the visitors were asked to leave a wish for their patients

in the water basin, writen on round pebbles.  

All photos with permission from Jack Morton Worldwide.