as waterwall for Land Rover in Detroit

The trade fair design of the Land Rover automobile manufacturer focused completely on the element of water. Since the IAA 2003 in Frankfurt, the as systems GmbH has been busy transforming its concept into reality at the international auto fairs in Asia and North America. There, the perfomance requirements encompassed integration, production planning, production and assembly of two WaterWalls into the exhibition stand concept. The positive and effective impression of the water in the form of the as systems’ WaterWall were brought, in various respects, into action within the exhibition stand concept. As an eye catcher, a six-meter high WaterWall was incorporated into the front desk, connecting several multimedia elements. An additional 10-meter long WaterWall, which, as an imaginary wall, separated the seating from the meeting area of the exhibition stand, allowed visitors to experience peace and refection. The WaterWall had an additional positive effect on the indoor climate, it helped to regulate the temperature, acoustics, smoke and humidity.