Lighting concept for Saab show rooms

In terms of presentations of its products, the Swedish auto company, SAAB, relies on a consistent stage design and arrangement in its show rooms.

”For the City Centers, the concept is adjusted to the nature, featured uniqueness and varying dimensions of the shops,” says Fredric Benesch, architect MSA of Stockholm’s architect office, Wilhelmson Arkitekter AB. Together with his Swedish colleagues, architects Prof. Anders Wilhelmson, Anders Henningsson and Marina Karlman, Benesch conceptualized the four show rooms used in London, Hamburg, Munich and Berlin. They presented the auto company’s performance in a consistent arrangement that puts the products of the Swedish concern into perspective.