Watereffects for Grohe at ISH 2017

Immersive brand experience at ISH

Once again the ISH proved its importance as a world trade fair for its

industry from 14 to 18 March 2017 in Frankfurt.
“WATER. INTELLIGENCE. ENJOYMENT.” This is the motto chosen by GROHE

for its exhibit at ISH 2017, which was also read with a

graphic water wall by as systems.

The booth showcased the leading sanitary manufacturer’s brand universe

through numerous impressive presentations and special effects.

Upon entering the radially arranged booth, visitors’ attention is captured by

a special feature providing an overview of all new GROHE products,

shrouded by a rounded water curtain opening and closing at regular intervals.

Oversized projection screens complete this multimedia experience. S

ynchronized with the music and video, DMX controlled water fountains, bubblers

and cascade effects by as systems were used to support this performance.